The 5 Best Marketing Automation Apps for Shopify
If you want to improve your customer service, generate more sales and turn one-time customers into loyal, repeat buyers, then you’ve come to the right place. We’ll tell you how and with which tools you can automate Shopify.
Marketing automation is becoming a must for e-commerce businesses, no matter how big or small. But while the idea of automating marketing campaigns and processes is not necessarily something new, finding the right marketing automation software for your online store is becoming a bigger challenge.
This is especially true for Shopify marketing automation apps, of which there are many and the differences between them are not always crystal clear.
To save you time and money and help you make a more informed decision, we have reviewed the 12 best marketing automation apps for Shopify websites based on their functions, features, ease of use, and overall quality
Why do we compare these online shop marketing automation apps?
Want to automate Shopify to save time and money while getting the most out of your store? The marketing automation space continues to grow, with new apps popping up out of nowhere.
E-commerce store owners can benefit from knowing what tools are available on the market and how their capabilities can improve their marketing strategy.
While most marketing automation software offers robust features for e-commerce stores, not all will serve your business the same way .
Some marketing tools are only focused on a specific channel, e.g. email marketing . Others offer a more diverse range of features, e.g. pop-ups, transactional emails, SMS marketing campaigns, discount codes , live chats, paid ads, or web pushes.
As a store owner – whether it’s an online store on the Shopify app or one on another platform – you’ll be looking for a solution that fully supports you and helps you reach your customers no matter where or how they engage.
Of course, you can sign up for multiple services and achieve similar results that you could with a single, more robust platform, but that means more time spent on integrations and is likely to be more expensive .
In addition to the basic features of the software, you’ll also want to make sure that you can connect the app with the rest of your tech stack . Whether you’re using Google Analytics to evaluate the performance of your store’s website, running Facebook ads, or using other platforms to gain social proof, you’ll want to make sure that your Shopify marketing automation apps fit seamlessly.
These tools are often quite different when it comes to UX and usability . You don’t want to end up with an app that is too complex or causes you a lot of frustration for the simplest tasks. And even if that happens, you should choose an app that offers top customer service so they can guide you and your team through every step of Shopify store management.
Marketing Automation for Shopify:
First, you should know your customers, your target group and your market in general.
Of course, your tool will help you learn more about these things, but you should have at least a vague idea of what marketing approach you want to take for your demographic, and then choose software that will help you get the most out of your strategy.
Second, to get the results you want and automate Shopify, it’s not enough to just find a good tool. You need a good product that sells, but also content and copy that performs well.
You’ll be writing product descriptions, personalized emails, retargeting messages, and much more – and for that, you need well-written, engaging content.
You can expect your desired results if you have these three things: a reliable automation tool, excellent market intelligence and a sophisticated creative strategy.
Now let’s take a quick look at this table with all the features of the 12 most popular marketing automation apps for Shopify merchants.
Here the below are some best marketing automation apps for shopify in 2024.
1. Omnisend
Omnisend, as the name suggests, claims to offer solid multi-channel functionality, including SMS emails and push notifications – all from a dashboard designed for e-commerce marketers and online store owners.
There are features for pre-built workflows for welcome series, product and abandoned cart messages , cross selling and order confirmations .
Omnisend Automation Workflows:
Like many great marketing automation tools for online stores, Omnisend lets you leverage third-party data to provide a more personalized experience for your customers. The app is easy to connect to Shopify, although a few features like product recommendations or gift boxes don’t work for direct integration.
Omni-Send Pricing:
How much you have to pay depends on how many contacts you have in your list and whether you also want to use SMS advertising.
The price for 1000 contacts is $20 per month, or if you use email and SMS then it is $59 per month.
Who is Omnisend suitable for?
Shopify merchants who want to use SMS, WhatsApp and dynamic Facebook and Google App integrations in addition to email marketing for their online store.
2. ActiveCampaign
ActiveCampaign offers more than 500 ready-made automation workflows, such as abandoned cart emails, welcome emails, post-purchase follow-ups or various upsell workflows.
It focuses on creating personalized experiences. The machine-learning intelligence pulls data from your Shopify store and turns it into personalized messages and recommendations
ActiveCampaign automation workflows.
ActiveCampaign offers more than 500 ready-made automation workflows, such as abandoned cart emails, welcome emails, post-purchase follow-ups or various upsell workflows.
It focuses on creating personalized experiences. The machine-learning intelligence pulls data from your Shopify store and turns it into personalized messages and recommendations
ActiveCampaign Costs:
There are four pricing plans, but no free plan.
- Starter Plan is about 15$ per month.
- The Plus Plan is about 49$ per month.
- The Professional Plan starts at $7 per month .
- The Enterprise Plan is tailored to the customer’s needs and starts at $145 per month.
Who is ActiveCampaign suitable for?
For Shopify store owners who want to create simple and complex automations. Just keep in mind that the interface is quite technical and requires a steady learning curve.
3. Klaviyo
Klaviyo is also an all-around tool that offers various automation services, from list growth to predictive analytics and great reporting tools.
Klaviyo offers many email marketing automation features for stores and clear, informative reports that you can use to learn how to further personalize your content, recommendations, and forms.
Klaviyo automation
There are a few downsides, however. Some customers report that customer service can be quite slow and their campaign reviews aren’t the fastest either.
Klaviyo Costs:
The cost depends entirely on how many contacts are in your list. For example , the monthly cost for 1,001 contacts starts at $45 .
Who is Klaviyo suitable for?
Shopify merchants looking for pre-built workflows and integrated bulk SMS campaigns .
4. Flashyapp
Flashyapp offers a range of features for you if you want to automate Shopify. They track each customer as they move through the funnel and try to create the best personalized experiences for your customers to get as many people to convert as possible.
There are also less direct automation features, such as the free Academy and the Community Marketplace.
Flashyapp is often praised for its simplicity and helpful customer service. They also boast detailed, visually beautiful reports from which you can capture learnings and update your strategy .
Flashyapp Pricing:
Flashyapp offers 4 pricing packages.
- The Starter Plan starts at $21 per month for up to 1000 contacts.
- This includes email marketing, mass SMS sending and access for one user.
- The Professional Plan starts at $40 per month for up to 1000 contacts.
This includes all the features of the Starter Plan plus marketing automation for Shopify and other eCommerce providers, as well as website tracking, clever popups, custom domains and access for up to three users.
- The Master Plan starts at $99 per month for up to 1000 contacts.
This includes all the features of the Professional Plan, plus web personalization, unlimited pop-ups, advanced analytics and Facebook integration. Up to 15 users can use the Master Plan.
The price of the Enterprise plans depends on your needs.
Who is Flashyapp suitable for?
5. ContactPigeon
Another all-rounder on this list, ContactPigeon offers everything you need to automate your Shopify store, from email marketing to cross-selling and upselling pop-ups and segmentation tools and even a landing page builder.
ContactPigeon is an omnichannel solution that supports email, push notifications, SMS, Viber, Whatsapp and other channel integrations.
It also comes with a ton of pre-built workflows, like reorder reminders after a successful sale, discount messages, welcome series or re-engagement efforts .
Users often rave about the level of customization and customer service. The most common complaints often include the interface and the lag that occurs when you overload the system with too many tasks.
Who is ContactPigeon suitable for?
For people who want to automate their Shopify with advanced workflows. Since the pricing is not fully broken down, you should book a demo. We can only estimate that the costs are aimed at brands and shop operators who generate a lot of sales.
Final Words:
All in all, finding an application that can automate your marketing activities on Shopify and that fits your store and also meets all the needs of your business is not an easy task.
The market continues to grow and the technology behind these apps is becoming increasingly powerful – so choosing the right one will have great advantages for companies and shops.
The best thing is to go for an all-around solution with the necessary level of automation, excellent support and a fair price. Choosing GetResponse will meet your automation needs no matter how big your Shopify store is and it’s free to get started.
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