The Best Alternatives to Mailchimp for Email Marketing
When you talk about email marketing, you inevitably think of Mailchimp .
In 2020, Mailchimp had almost 2.4 million active users , a very impressive number for this type of market. But as is often the case, the more popular a company becomes, the more it tends to pay less attention to the small details.
And it’s the little details that can make a big difference in email marketing. That’s why there are good alternatives to Mailchimp , both for larger and more ambitious companies and for small online businesses looking for a cheap and easy-to-use platform.
Mailchimp is still a great platform, but there are a lot of other email marketing software that offer the same features as Mailchimp, with greater efficiency, and at a lower price .
In this article, you will learn why it is worth looking for an alternative to Mailchimp and which are the best ones currently on the market
Here are the Best Alternatives to MailChimp for email Marketing.
Why should you consider an alternative to Mailchimp?
Although Mailchimp is considered one of the leading software tools in the email marketing space, it is not without its flaws. Here we present the main limitations of the tool that have led many professionals to consider an alternative to Mailchimp.
Mailchimp Costs:
Mailchimp offers a wide range of pricing plans that vary depending on the number of contacts and desired functionality.
However, you don’t have to be an expert to see that the cost increases exponentially as your list grows, making it significantly more expensive than the competition. Mailchimp is therefore only an affordable solution for those managing a limited database of contacts (less than 500) . For more ambitious campaigns, however, it is less affordable.
Not to mention, many features are only available in more advanced plans , such as templates with custom code or time-of-day optimization.
Limited Free Plan:
While it’s true that Mailchimp offers a free plan (and that’s always a plus), it’s important to note that this plan is very limited. In particular, it limits you to a maximum of 1,000 emails per month, allows you to use only one user, and only offers customer support (also in English) for the first 30 days.
Mailchimp also doesn’t allow you to fully test all the premium features of the paid plans , not even for a few days, but only those of the basic plans. Platforms like GetResponse, for example, offer the option to test all features for free for 14 or 30 days.
Lack of flexibility and innovation:
Although it may be a subjective factor, it is a widely held opinion that the Mailchimp interface is quite complex and not very user-friendly .
It takes more time to familiarize yourself with the platform and perform simple operations.
It also lacks some new features that are very useful nowadays, such as the ability to write email texts using AI and design the layout of websites and/or landing pages.
Customer Support:
The ability to speak live with customer service and receive instant support is an important feature of any software.
There is nothing worse than being stuck due to a technical issue or any other reason and not having a support team to help you. For online businesses, this can also mean loss of credibility, customers and money.
Even in the various reviews found on the Internet, customer support is the most criticized aspect of Mailchimp : even in the advanced plans, users complain about not receiving support and not being able to speak to an operator.
Are there free alternatives to Mailchimp?
All major email marketing platforms, including Mailchimp, allow free email marketing .
So there are many good free alternatives to Mailchimp. Which is the best?
As always, it depends on the specific needs of each user, such as the size of the list, the complexity of the email marketing campaign , the need to implement additional features such as webinars, landing pages, etc.
MailerLite, for example, is a great alternative to Mailchimp for small businesses looking for simple yet efficient features.
Cleverreach , a 100% made in Germany platform, is perfect for businesses that don’t need additional features like funnel creation or the ability to create a free domain.
GetResponse , on the other hand, is a great choice for businesses of all sizes, from small to large enterprises, as it offers more advanced features at an affordable price. But that’s not all: GetResponse offers both a very generous free plan and a one-month free trial that lets you test everything the platform offers even in the advanced plans.
The Best Alternatives to Mailchimp in 2024
ActiveCampaign
If you’re looking for an alternative to Mailchimp, you may have heard of ActiveCampaign, one of the leading email marketing platforms.
This tool has customers of all sizes in over 170 countries, thanks in part to its advanced CRM features.
ActiveCampaign also offers different subscription solutions tailored to the needs of users: you can choose between plans for email marketing, contact management or sales.
The most important features of ActiveCampaign:
- Advanced automation: ActiveCampaign offers powerful automation features that help businesses create highly targeted campaigns. There are over 850 customizable email workflows, many trigger options and actions that allow you to create highly targeted campaigns
- Contact scoring: This ActiveCampaign feature allows you to score contacts based on their behavior and engagement with your campaigns. This helps companies identify their most engaged contacts and target them with tailored campaigns
- Multi-channel marketing: ActiveCampaign is a multi-channel marketing platform that specializes in email marketing and automation. The tool also offers a versatile CRM, drag-and-drop landing pages and email template generator, SMS campaigns and many other features
ActiveCampaign Pricing:
In terms of price, ActiveCampaign is not one of the cheapest alternatives to Mailchimp on the market .
The two main plans that offer all the features like landing pages and automated marketing are the Plus plan for €49 per month and the Professional plan for €149 per month.
Although there is a free trial, the prices are still quite high compared to, for example, GetResponse or Brevo.
Advantages:
- Campaign management: It is very easy to manage and create automated campaigns, even for beginners in the world of email marketing
- Customer Service: ActiveCampaign’s customer support is considered efficient and high-quality, and the staff is available to help with any issues.
- Integrated CRM: ActiveCampaign offers a versatile CRM that is very useful for medium to large companies
Disadvantages:
- High prices: There are few subscription plans, and the cheaper ones do not include some advanced features
- Confusing interface: It’s pretty easy to get lost in ActiveCampaign’s various submenus, which aren’t very intuitive for new users
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